Research Catalog

From soapbox to soundbite : party political campaigning in Britain since 1945

Title
From soapbox to soundbite : party political campaigning in Britain since 1945 / Martin Rosenbaum.
Author
Rosenbaum, Martin.
Publication
London ; New York : St. Martin's Press, 1997.

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Details

Description
xii, 315 pages; 22 cm
Subject
  • Political parties > Great Britain
  • Political campaigns > Great Britain
  • Great Britain > Politics and government > 1945-
Bibliography (note)
  • Includes bibliographical references (p. 296-304) and index.
Contents
1. Introduction -- 2. Advertising -- 3. Party Political Broadcasts -- 4. Using the Media -- 5. Rallies and Conferences -- 6. Opinion Research -- 7. Personal Image -- 8. Party Identity -- 9. Campaign Materials and Direct Mail -- 10. Local Campaigning -- 11. Cross-campaign Themes -- 12. Conclusion -- App. General Election Results.
ISBN
  • 0333619447 (London)
  • 0312165668 (New York)
LCCN
96035408
OCLC
  • 35243547
  • ocm35243547
Owning Institutions
Columbia University Libraries