Research Catalog

Management in marketing channels

Title
Management in marketing channels / Donald J. Bowersox [and others].
Author
Michigan State University. Department of Marketing and Transportation Administration.
Publication
New York : McGraw-Hill, [1980], ©1980.

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TextRequest in advance HF5415.125.M5 1980Off-site

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Details

Additional Authors
Bowersox, Donald J.
Description
viii, 390 pages : illustrations; 24 cm.
Series Statement
McGraw-Hill series in marketing
Uniform Title
McGraw-Hill series in marketing.
Subject
  • Marketing channels > Management
  • Marketing > Management
  • Marketing > Management > Case studies
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 369-383.
ISBN
0070067406
LCCN
79013610
OCLC
  • 4983104
  • ocm04983104
Owning Institutions
Columbia University Libraries