Research Catalog
Webonomics : nine essential principles for growing your business on the World Wide Web
- Title
- Webonomics : nine essential principles for growing your business on the World Wide Web / Evan I. Schwartz.
- Author
- Schwartz, Evan I.
- Publication
- New York : Broadway Books, [1997], ©1997.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415.1265 .S384 1997 | Off-site |
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Details
- Description
- 244 pages; 24 cm
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 221-226) and index.
- Contents
- 1. The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience -- 2. Marketers Shouldn't Be on the Web for Exposure, but for Results -- 3. Consumers Must Be Compensated for Disclosing Data About Themselves -- 4. Consumers Will Shop Online Only for Information-Rich Products -- 5. Self-Service Provides for the Highest Level of Customer Comfort -- 6. "Value-Based Currencies" Enable You to Create You Own Monetary System -- 7. Trusted Brand Names Matter Even More on the Web -- 8. Even the Smallest Business Can Compete in the Web's Global "Marketspace" -- 9. Agility Rules - Web Sites Must Continually Adapt to the Market -- Epilogue: The Web Effect - How It's Changing Life As We Know It -- Appendix. A Directory of Important and Intriguing Web Sites.
- ISBN
- 0553061720 (hardcover)
- LCCN
- 96047780
- OCLC
- 36066008
- ocm36066008
- Owning Institutions
- Columbia University Libraries