Research Catalog

Webonomics : nine essential principles for growing your business on the World Wide Web

Title
Webonomics : nine essential principles for growing your business on the World Wide Web / Evan I. Schwartz.
Author
Schwartz, Evan I.
Publication
New York : Broadway Books, [1997], ©1997.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5415.1265 .S384 1997Off-site

Holdings

Details

Description
244 pages; 24 cm
Subject
  • Internet marketing
  • Electronic commerce
  • World Wide Web
Bibliography (note)
  • Includes bibliographical references (p. 221-226) and index.
Contents
1. The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience -- 2. Marketers Shouldn't Be on the Web for Exposure, but for Results -- 3. Consumers Must Be Compensated for Disclosing Data About Themselves -- 4. Consumers Will Shop Online Only for Information-Rich Products -- 5. Self-Service Provides for the Highest Level of Customer Comfort -- 6. "Value-Based Currencies" Enable You to Create You Own Monetary System -- 7. Trusted Brand Names Matter Even More on the Web -- 8. Even the Smallest Business Can Compete in the Web's Global "Marketspace" -- 9. Agility Rules - Web Sites Must Continually Adapt to the Market -- Epilogue: The Web Effect - How It's Changing Life As We Know It -- Appendix. A Directory of Important and Intriguing Web Sites.
ISBN
0553061720 (hardcover)
LCCN
96047780
OCLC
  • 36066008
  • ocm36066008
Owning Institutions
Columbia University Libraries