Research Catalog

Quantitative and qualitative aspects of daily newspaper reading ; a national study.

Title
Quantitative and qualitative aspects of daily newspaper reading ; a national study.
Author
Newspaper Advertising Bureau (New York, N.Y.)
Publication
New York, 1973.

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Details

Additional Authors
  • Audits & Surveys. Quantitative and qualitative aspects of daily newspaper reading.
  • Advertising Research Foundation.
Description
1 volume (various pagings) : illustrations; 28 cm
Subjects
Note
  • Published by the Bureau and Audits & Surveys, Inc.
  • The project was conducted in consultation with the Technical Committee of the Advertising Research Foundation.
OCLC
ocm00747075
Owning Institutions
Columbia University Libraries