Research Catalog

Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.

Title
Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.
Author
Elam, Houston G.

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TextUse in library HF5415 .E49Off-site

Details

Additional Authors
  • American Management Associations.
  • Paley, Norton,
Description
ix, 261 p. : ill.; 22 cm.
Subject
ISBN
0814454658
LCCN
78001722
Owning Institutions
Columbia University Libraries