Research Catalog

Public relations in world marketing

Title
Public relations in world marketing / by Frank Jefkins; with a foreword by the president of the Institute of Public Relations, Victor Lewis.
Author
Jefkins, Frank William.
Publication
London : Lockwood, 1966.

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Details

Description
xii, 212 pages; 22 1/2 cm
Subject
  • Public relations
  • Publicity
Bibliography (note)
  • Bibliography: p. [186]
LCCN
67070931
OCLC
ocm00229494
Owning Institutions
Columbia University Libraries