Research Catalog
The mirror makers : a history of American advertising and its creators
- Title
- The mirror makers : a history of American advertising and its creators / Stephen Fox.
- Author
- Fox, Stephen R.
- Publication
- Urbana : University of Illinois Press, 1997.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5813.U6 F66 1997 | Off-site |
Holdings
Details
- Description
- xxvii, 383 pages : illustrations; 24 cm
- Subject
- Advertising > United States > History
- Note
- Reprint. Originally published: New York : Morrow, 1984.
- Bibliography (note)
- Includes bibliographical references (p. 338-372) and index
- Contents
- 1. Advertising Prehistory: The Nineteenth Century -- 2. The Age of Lasker -- 3. High Tide and Green Grass: The Twenties -- 4. Depression and Reform -- 5. The Second Boom -- 6. The Creative Revolution -- 7. Real Reform: New Images in the Mirror -- 8. The 1970s: The Cycle Never Stops -- Appendix. The Ten Largest Agencies in U.S. Billings, 1945-1995.
- ISBN
- 0252066596 (pbk. : alk. paper)
- LCCN
- 97009235
- OCLC
- 36446945
- ocm36446945
- Owning Institutions
- Columbia University Libraries