Research Catalog

The mirror makers : a history of American advertising and its creators

Title
The mirror makers : a history of American advertising and its creators / Stephen Fox.
Author
Fox, Stephen R.
Publication
Urbana : University of Illinois Press, 1997.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5813.U6 F66 1997Off-site

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Details

Description
xxvii, 383 pages : illustrations; 24 cm
Subject
Advertising > United States > History
Note
  • Reprint. Originally published: New York : Morrow, 1984.
Bibliography (note)
  • Includes bibliographical references (p. 338-372) and index
Contents
1. Advertising Prehistory: The Nineteenth Century -- 2. The Age of Lasker -- 3. High Tide and Green Grass: The Twenties -- 4. Depression and Reform -- 5. The Second Boom -- 6. The Creative Revolution -- 7. Real Reform: New Images in the Mirror -- 8. The 1970s: The Cycle Never Stops -- Appendix. The Ten Largest Agencies in U.S. Billings, 1945-1995.
ISBN
0252066596 (pbk. : alk. paper)
LCCN
97009235
OCLC
  • 36446945
  • ocm36446945
Owning Institutions
Columbia University Libraries