Research Catalog

When do purchase intentions predict sales?

Title
When do purchase intentions predict sales? / Vicki G. Morwitz, Joel H. Steckel, Alok Gupta.
Author
Morwitz, Vicki.
Publication
Cambridge, Mass. : Marketing Science Institute, [1997], ©1997.

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Details

Additional Authors
  • Steckel, Joel H.
  • Gupta, Āloka.
Description
39 pages; 28 cm.
Series Statement
Report ; no. 97-112
Uniform Title
Report (Marketing Science Institute) ; no. 97-112.
Subjects
Note
  • "Working paper."
  • "June 1997."
Bibliography (note)
  • Includes bibliographical references (p. 35-39).
OCLC
ocm37870207
Owning Institutions
Columbia University Libraries