Research Catalog
Marketing management : analysis, planning, and control / Philip Kotler.
- Title
- Marketing management : analysis, planning, and control / Philip Kotler.
- Author
- Kotler, Philip.
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, c1984.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.13 .K64 1984 | Off-site |
Details
- Description
- xxi, 792 p. : ill.; 25 cm.
- Series Statement
- The Prentice-Hall series in marketing
- Uniform Title
- Prentice-Hall series in marketing.
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- ISBN
- 0135579279
- LCCN
- 83016153
- Owning Institutions
- Columbia University Libraries