Research Catalog

Point-of-purchase promotions that sell more units

Title
Point-of-purchase promotions that sell more units / Brian Wansink, Robert J. Kent, Stephen J. Hoch.
Author
Wansink, Brian.
Publication
Cambridge, Mass. : Marketing Science Institute, [1997], ©1997.

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TextRequest in advance HF5415 .M31 no.97/120-126Off-site

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Details

Additional Authors
  • Kent, Robert J.
  • Hoch, Stephen J. (Stephen James), 1952-
  • Marketing Science Institute.
Description
30 pages : illustrations; 28 cm.
Series Statement
Report ; no. 97-120
Uniform Title
Report (Marketing Science Institute) ; no. 97-120.
Subject
Note
  • "Working paper."
  • "November 1997."
Bibliography (note)
  • Includes bibliographical references (p. 29-30)
OCLC
ocm38288970
Owning Institutions
Columbia University Libraries