Research Catalog

Title

Crisis marketing : when bad things happen to good companies / Joe Marconi.

Author

Marconi, Joe.

Publication

Chicago : NTC Business Books, [1997], ©1997.

Items in the Library & Off-site

Holdings

Details

Additional Authors

American Marketing Association.

Description

x, 246 pages : illustrations; 24 cm

Summary

• Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing risk. The author, a seasoned pro in crisis marketing and management provides guidelines for identifying what can go wrong; shows how to position your company or business before a crisis happens; explains why you should expect, and be ready for, "the worst"; and tells what to do first in the face of a crisis - and what to do next.
• The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.

Subjects

• Crisis management
• Marketing
• Crisis management > Case studies
• Marketing > Case studies

Note

• "Published in conjunction with the American Marketing Association"--T.p. verso.

Bibliography (note)

• Includes bibliographical references (p. 233-237) and index.

Contents

I. Creating Marketing Relationships: Understanding "The People Business" 1. Defining a Plan, Building a Business - It All Begins with Trust. 2. Building Trust ... Again: Reacting to Crisis. 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy. 4. The Value of Market Research. 5. The Marketing Plan. 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work. 7. Marketing Ethics - In or Out of a Crisis -- III. A Crash Course in Crisis Marketing. 8. The Marketing Process in Brief -- IV. The Crisis Marketing Casebook. 9. The Difference Between Right and Wrong in a Crisis.

ISBN

0844232378

LCCN

97030304

OCLC

• 37418252
• ocm37418252

Owning Institutions

Columbia University Libraries