Research Catalog

Strategic market analysis : top-down and bottom-up approaches

Title
Strategic market analysis : top-down and bottom-up approaches / by George S. Day.
Author
Day, George S.
Publication
Cambridge, Mass. : Marketing Science Institute, 1980.

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TextRequest in advance HF5415 .M31 no.80/104-80/105Off-site

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Details

Description
iv, 26 pages : illustrations; 28 cm.
Series Statement
Report ; no. 80-105
Uniform Title
Report (Marketing Science Institute) ; no. 80-105.
Subject
Note
  • "Working paper."
Bibliography (note)
  • Bibliography: p. 24-25.
LCCN
81144069
OCLC
  • ocm06926082
  • SCSB-3285972
Owning Institutions
Columbia University Libraries