Research Catalog

The impact of marketing policy on promotional price elasticities and baseline sales

Title
The impact of marketing policy on promotional price elasticities and baseline sales / Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister.
Author
Zenor, Michael J., 1959-
Publication
Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.

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TextRequest in advance HF5415 .M31 no.98/100-103Off-site

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Details

Additional Authors
  • Bronnenberg, Bart J.
  • McAlister, Leigh.
Description
23 pages; 28 cm.
Series Statement
Report ; no. 98-101
Uniform Title
Report (Marketing Science Institute) ; no. 98-101.
Subject
  • Marketing > Planning
  • Sales promotion
  • Pricing
  • Advertising
  • Elasticity (Economics)
Note
  • "Working paper."
  • "February 1998."
Bibliography (note)
  • Includes bibliographical references (p. 21-23).
OCLC
ocm39139494
Owning Institutions
Columbia University Libraries