Research Catalog
Competing on value : bridging the gap between brand and customer value
- Title
- Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox.
- Author
- Knox, Simon.
- Publication
- London ; Washington, DC : Financial Times Pitman Pub., 1998.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD69.B7 K66 1998g | Off-site |
Holdings
Details
- Additional Authors
- Maklan, Stan.
- Description
- xviii, 236 pages : illustrations; 24 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 0273631055
- OCLC
- 39682307
- ocm39682307
- Owning Institutions
- Columbia University Libraries