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Reflections on the futures of marketing : practice and education

Title: Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz.
Publication: Cambridge, MA : Marketing Science Institute, [1997], ©1997.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5415 .R345 1997g	Off-site

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Description

xvi, 154 pages : illustrations; 24 cm

Subjects

Bibliography (note)

Includes bibliographical references (p. [143]-154).

Contents

1. Janus and marketing : the past, present, and prospective future of marketing / Stephen A. Greyser -- 2. Looking ahead at the marketplace : it's global and it's changing / John U. Farley -- 3. The future role of marketing in the organization / Frederick E. Webster, Jr. -- 4. Aligning the organization to the market / George S. Day -- 5. Future prospects for marketing education / Robert D. Buzzell and Rajendra Sisodia -- 6. Some thoughts on the futures of marketing / Donald R. Lehmann.

ISBN

0965711404

OCLC

ocm37204837

Owning Institutions

Columbia University Libraries