Research Catalog

Proceedings of the 13th Paul D. Converse Symposium

Title: Proceedings of the 13th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Kent Monroe.
Author: Paul D. Converse Symposium (13th : 1992 : University of Illinois)
Publication: Chicago, Ill. : American Marketing Association, [1995], ©1995.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5411 .P38 1992	Off-site

Additional Authors

Description

x, 146 pages : illustrations; 23 cm.

Series Statement

Proceedings series

Uniform Title

Proceedings series (American Marketing Association)

Alternative Title

Proceedings of the thirteenth Paul D. Converse Symposium

Subject

Bibliography (note)

Contents

13th Paul D. Converse Award Winners -- Previous Recipients of the Paul D. Converse Award -- Discovery-Oriented Marketing Research / William D. Wells -- Viewing the Emperor From Cloud Three: William Wells and the Discipline of Marketing / Alan R. Andreasen -- "Discovery-Oriented Marketing Research": This is not Heresy / Richard J. Lutz -- Consumer Information Processing: What a Long, Strange Trip It's Been / James R. Bettman -- Buddhism, Consumer Information Processing and the Contributions of James R. Bettman / Mita Sujan -- But If You Try Sometime, You Get What You Need: Comments on James Bettman and the Converse Award / Eric J. Johnson -- Models For Marketing Managers / John D. C. Little -- John D. C. Little, Marketing Science and More / Gary L. Lilien and Leonard M. Lodish -- Reflections on Structural Equation Models and Their Application to Attitude Theory / Richard P. Bagozzi -- Structural Equation Models in Marketing / Youjae Yi --
Rick Bagozzi's Contributions to Attitude Research: A Preliminary Assessment / Hans Baumgartner -- A Normative Model of Retaining Customer Satisfaction / Jagdish N. Sheth -- The Role Of Expectations In Retaining Customers / Robert A. Peterson.

ISBN

0877572542

LCCN

94046837

OCLC

Owning Institutions

Columbia University Libraries