Research Catalog
Proceedings of the 13th Paul D. Converse Symposium
- Title
- Proceedings of the 13th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Kent Monroe.
- Author
- Paul D. Converse Symposium (13th : 1992 : University of Illinois)
- Publication
- Chicago, Ill. : American Marketing Association, [1995], ©1995.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5411 .P38 1992 | Off-site |
Holdings
Details
- Additional Authors
- Description
- x, 146 pages : illustrations; 23 cm.
- Series Statement
- Proceedings series
- Uniform Title
- Proceedings series (American Marketing Association)
- Alternative Title
- Proceedings of the thirteenth Paul D. Converse Symposium
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Contents
- 13th Paul D. Converse Award Winners -- Previous Recipients of the Paul D. Converse Award -- Discovery-Oriented Marketing Research / William D. Wells -- Viewing the Emperor From Cloud Three: William Wells and the Discipline of Marketing / Alan R. Andreasen -- "Discovery-Oriented Marketing Research": This is not Heresy / Richard J. Lutz -- Consumer Information Processing: What a Long, Strange Trip It's Been / James R. Bettman -- Buddhism, Consumer Information Processing and the Contributions of James R. Bettman / Mita Sujan -- But If You Try Sometime, You Get What You Need: Comments on James Bettman and the Converse Award / Eric J. Johnson -- Models For Marketing Managers / John D. C. Little -- John D. C. Little, Marketing Science and More / Gary L. Lilien and Leonard M. Lodish -- Reflections on Structural Equation Models and Their Application to Attitude Theory / Richard P. Bagozzi -- Structural Equation Models in Marketing / Youjae Yi --
- Rick Bagozzi's Contributions to Attitude Research: A Preliminary Assessment / Hans Baumgartner -- A Normative Model of Retaining Customer Satisfaction / Jagdish N. Sheth -- The Role Of Expectations In Retaining Customers / Robert A. Peterson.
- ISBN
- 0877572542
- LCCN
- 94046837
- OCLC
- 31754743
- ocm31754743
- Owning Institutions
- Columbia University Libraries