Research Catalog
Sémiotique, marketing et communication : sous les signes, les stratégies
- Title
- Sémiotique, marketing et communication : sous les signes, les stratégies / Jean-Marie Floch ; préface de Christian Pinson.
- Author
- Floch, Jean-Marie, 1947-
- Publication
- Paris : Presses universitaires de France, 1995.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.123 .F56 1995g | Off-site |
Holdings
Details
- Description
- x, 233 pages : illustrations; 22 cm.
- Series Statement
- Formes sémiotiques, 0767-1970
- Uniform Title
- Formes sémiotiques.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [227]-228) and indexes.
- ISBN
- 2130432433 :
- OCLC
- ocm35731882
- Owning Institutions
- Columbia University Libraries