Research Catalog

Measuring brand communication ROI

Title
Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.
Author
Schultz, Don E.
Publication
New York, NY : Association of National Advertisers, [1997], ©1997.

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1 Item

StatusVol/DateFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
book & computer diskTextRequest in advance HF5415.13 .S385 1997g book & computer diskOff-site

Holdings

Details

Additional Authors
  • Walters, Jeffrey S.
  • Association of National Advertisers.
Description
xiv, 180 pages : illustrations; 28 cm +
Alternative Title
  • ROI
  • Measuring brand communication ROI. Spreadsheet.
Subjects
Note
  • Computer diskette has title: Measuring brand communication ROI. Spreadsheet.
Bibliography (note)
  • Includes bibliographical references (p. [169]-173) and index.
System Details (note)
  • Computer diskette requires Microsoft Excel 5.0 and up for the PC or Microsoft Excel 4.0 and up for the Macintosh.
ISBN
1563180537
OCLC
ocm39880929
Owning Institutions
Columbia University Libraries