Research Catalog
Measuring brand communication ROI
- Title
- Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.
- Author
- Schultz, Don E.
- Publication
- New York, NY : Association of National Advertisers, [1997], ©1997.
Items in the Library & Off-site
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1 Item
Status | Vol/Date | Format | Access | Call Number | Item Location |
---|---|---|---|---|---|
book & computer disk | Text | Request in advance | HF5415.13 .S385 1997g book & computer disk | Off-site |
Holdings
Details
- Additional Authors
- Description
- xiv, 180 pages : illustrations; 28 cm +
- Alternative Title
- ROI
- Measuring brand communication ROI. Spreadsheet.
- Subjects
- Note
- Computer diskette has title: Measuring brand communication ROI. Spreadsheet.
- Bibliography (note)
- Includes bibliographical references (p. [169]-173) and index.
- System Details (note)
- Computer diskette requires Microsoft Excel 5.0 and up for the PC or Microsoft Excel 4.0 and up for the Macintosh.
- ISBN
- 1563180537
- OCLC
- ocm39880929
- Owning Institutions
- Columbia University Libraries