Research Catalog

Advertising, management, and society: a business point of view

Title
Advertising, management, and society: a business point of view / [Edited by] Francesco M. Nicosia.
Author
Nicosia, Francesco M.
Publication
New York : McGraw-Hill, [1974]

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Details

Additional Authors
  • University of California, Berkeley. Graduate School of Business Administration.
  • United States. Federal Trade Commission.
Description
xx, 386 pages : illustrations; 24 cm
Subject
  • Advertising > United States
  • Advertising
Note
  • A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
  • Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography (note)
  • Bibliography: p. 371-377.
ISBN
  • 0070465282
  • 0070465274 (pbk.)
LCCN
74002053
OCLC
70821372
Owning Institutions
Columbia University Libraries