Research Catalog

Backward framing through memory reconstruction

Title
Backward framing through memory reconstruction / Kathryn A. Braun, Gerald Zaltman.
Author
Braun, Kathryn A.
Publication
Cambridge, Mass : Marketing Science Institute, 1998.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415 .M31 no.98/108-110Off-site

Holdings

Details

Additional Authors
  • Zaltman, Gerald.
  • Marketing Science Institute.
Description
42 pages : illustrations; 28 cm.
Series Statement
Report ; no. 98-109
Uniform Title
Report (Marketing Science Institute) ; no. 98-109.
Subject
  • Consumer behavior
  • Marketing research
  • Advertising > Psychological aspects
  • Recollection (Psychology)
Note
  • "Working Paper."
  • "May 1998."
Bibliography (note)
  • Includes bibliographical references (p. 37-42).
OCLC
ocm40122515
Owning Institutions
Columbia University Libraries