Research Catalog

Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.

Title
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.
Author
Lilien, Gary L., 1946-
Publication
New York : Harper & Row, c1983.

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Details

Additional Authors
  • Kotler, Philip,
  • Kotler, Philip.
Description
xx, 875 p. : ill.; 25 cm.
Subject
Marketing > Mathematical models
Note
  • Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
  • Includes indexes.
Bibliography (note)
  • Bibliography: p. 809-858.
ISBN
0060440767
LCCN
83012699
Owning Institutions
Columbia University Libraries