Research Catalog
Basic methods of marketing research
- Title
- Basic methods of marketing research / James H. Lorie, Harry V. Roberts.
- Author
- Lorie, James Hirsch, 1922-
- Publication
- New York : McGraw-Hill, 1951.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | 256 L89 | Off-site |
Holdings
Details
- Additional Authors
- Roberts, Harry V.
- Description
- xii, 453 pages : illustrations; 24 cm
- Subject
- Marketing research
- Bibliography (note)
- Includes bibliographical references (p. 433-437)
- LCCN
- 51007105
- OCLC
- ocm00242256
- Owning Institutions
- Columbia University Libraries