Research Catalog

The search for a method : focus groups and the development of mass communication research

Title
The search for a method : focus groups and the development of mass communication research / David E. Morrison.
Author
Morrison, David E.
Publication
Luton, Bedfordshire, U.K. : University of Luton, [1998], ©1998.

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Details

Description
xv, 294 pages; 23 cm
Alternative Title
Focus groups and the development of mass communication research
Subject
  • Lazarsfeld, Paul F., 1901-1976
  • Merton, Robert King, 1910-2003
  • Focus groups
  • Communication > Methodology
  • Sociology > Methodology
  • Interviewing in sociology
  • Marketing research
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
1860205402
OCLC
ocm40903835
Owning Institutions
Columbia University Libraries