Research Catalog

Behavioral explanations for asymmetric price competition

Title
Behavioral explanations for asymmetric price competition / Makoto Abe.
Author
Abe, Makoto, 1961-
Publication
Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5415 .M31 no.98/120-127Off-site

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Details

Additional Authors
Marketing Science Institute.
Description
28 pages : illustrations; 28 cm.
Series Statement
Report ; no. 98-123
Uniform Title
Report (Marketing Science Institute) ; no. 98-123.
Subject
  • Brand choice
  • Brand name products > Prices
  • Consumers' preferences
  • Price cutting
  • Pricing
  • Competition
Note
  • "Working paper."
  • "October 1998."
OCLC
ocm40666092
Owning Institutions
Columbia University Libraries