Research Catalog

Radio in 1937 ; a book for executives who want to know the number and quality of families in the radio audience.

Title
Radio in 1937 ; a book for executives who want to know the number and quality of families in the radio audience.
Author
Columbia Broadcasting System, Inc.
Publication
[New York] : Columbia Broadcasting System, [1937]

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Details

Additional Authors
Starch, Daniel.
Description
53 pages, 3 unnumbered pages : illustrations, diagrams; 29 x 23 cm
Subject
  • Radio > United States > Statistics
  • Radio advertising
Note
  • "The present volume [based on a nationwide survey conducted by Dr. Daniel Starch] is the latest presentation of a continuous study of the radio audience, now in its fourth year."--p. 3.
LCCN
38013281
OCLC
ocm02435534
Owning Institutions
Columbia University Libraries