Research Catalog

Strategic planning systems in hospitality and tourism

Title
Strategic planning systems in hospitality and tourism / P.A. Phillips and L. Moutinho.
Author
Phillips, P. A.
Publication
New York : CAB International, 1998.

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TextRequest in advance TX911.3.M27 P49 1998Off-site

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Details

Additional Authors
Moutinho, Luiz.
Description
ix, 211 pages : illustrations; 25 cm
Subject
  • Hospitality industry > Management
  • Tourism > Management
  • Strategic planning
Bibliography (note)
  • Includes bibliographical references (p. 192-204) and index.
Contents
1. The Relevance of Strategic Planning Systems -- 2. The Hospitality and Tourism Industry: A Strategic Perspective -- 3. The Strategic Planning Process -- 4. Strategic Planning and Performance -- 5. Strategic Planning Systems -- 6. The Strategic Planning Index -- 7. The Marketing Planning Index -- 8. Designing and Implementing Effective Strategic Planning Systems.
ISBN
0851992862 (alk. paper)
LCCN
98022772
OCLC
  • 504115174
  • ocn504115174
Owning Institutions
Columbia University Libraries