Research Catalog
The 22 immutable laws of branding : how to build a product or service into a world-class brand
- Title
- The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
- Author
- Ries, Al.
- Publication
- New York : HarperBusiness, [1998], ©1998.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD69.B7 R537 1998 | Off-site |
Holdings
Details
- Additional Authors
- Ries, Laura.
- Description
- viii, 182 pages : illustrations; 22 cm
- Alternative Title
- Twenty-two immutable laws of branding
- Subject
- Brand name products > Management
- Note
- Includes index.
- ISBN
- 0887309372
- LCCN
- 98021892
- OCLC
- 39182331
- ocm39182331
- Owning Institutions
- Columbia University Libraries