Research Catalog

Title

Net worth : shaping markets when customers make the rules / John Hagel III and Marc Singer.

Author

Hagel, John.

Publication

Boston : Harvard Business School Press, [1999], ©1999.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Singer, Marc.

Description

xx, 311 pages : illustrations; 24 cm

Summary

• Sellers, beware. Buyers are losing their patience, and you're losing their trust. It's only a matter of time before they start hiring agents to represent them in many of their commercial transactions. This startling proposition lies at the heart of Net Worth, the new book from John Hagel.
• Here Hagel teams with Marc Singer to identify a powerful source of sustainable revenue through the internet, one with potential to upend the relationship between businesses and their customers and challenge our fundamental beliefs about marketing, brands, and value.
• In Net Worth, Hagel and Singer argue that consumers are mastering new technologies to capture their own information and deny access to others without their consent. Net Worth describes this convergence of commerce, technology, and consumer frustration as the incubator for a new kind of business - an information intermediary or infomediary - that seeks to protect customers' privacy while maximizing the value of their information assets.
• So that companies can get a jump on navigating this still-unfamiliar terrain, Net Worth lays out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary.

Subjects

• Online information services
• Consumers > Information services
• Privacy, Right of
• Infomediaries

Bibliography (note)

• Includes bibliographical references (p. 285-291) and index.

Contents

Pt. I. The New Infomediaries. 1. Seller Beware. 2. An Agent for the Rest of Us. 3. Promising Markets. 4. Who Can Play? -- Pt. II. Entry Strategies. 5. Stage One: Building the Profile. 6. Stage Two: Spinning a Web. 7. Stage Three: Playing the Spider's Role. 8. The Economics of Infomediation -- Pt. III. The Infomediation of Markets. 9. The Unraveling of the Firm. 10. Reverse Markets. 11. Consumer Unbound. App. The Technology Tool Kit.

ISBN

0875848893 (alk. paper)

LCCN

98043263

OCLC

• 40193540
• ocm40193540

Owning Institutions

Columbia University Libraries