Research Catalog

The voice of business : Hill & Knowlton and postwar public relations

Title
The voice of business : Hill & Knowlton and postwar public relations / Karen S. Miller.
Author
Russell, Karen Miller.
Publication
Chapel Hill, NC : The University of North Carolina Press, [1999], ©1999.

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Description
xii, 261 pages : illustrations; 24 cm.
Summary
  • In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the firm had a payroll of 250 employees around the world and was ranked as the best in its business by journalists and other public relations practitioners.
  • The Voice of Business, the first full-length study of a single public relations firm, chronicles the influence exerted by Hill & Knowlton on American public discourse in the years following World War II.
Series Statement
The Luther Hartwell Hodges series on business, society, and the state
Uniform Title
Luther Hartwell Hodges series on business, society, and the state.
Subject
  • Hill and Knowlton, Inc. > History
  • Public relations firms > United States > History
  • World politics > 1945-1989 > Public opinion
  • Public opinion > United States
Bibliography (note)
  • Includes bibliographical references (p. 199-252) and index.
Contents
Pt. 1. Policies and Practices. 1. Forged in Steel: Founding Hill and Knowlton. 2. Air Power Is Peace Power: Postwar Trade Association Public Relations. 3. Client as Consumer: Selling Hill and Knowlton -- Pt. 2. Influencing Discourse. 4. The Great Margarine Controversy: Public Relations and Politics. 5. The Mills Are Seized: Public Relations and Public Discourse. 6. Smoke and Mirrors: Public Relations and the News Media -- Pt. 3. Changes at Hill and Knowlton. 7. A Voice with an Accent: Hill and Knowlton Abroad. 8. Hill and Knowlton since 1955. 9. Hill and Knowlton and Postwar America. App. Client Lists.
ISBN
0807824399 (alk. paper)
LCCN
98011935
OCLC
  • 38392246
  • ocm38392246
Owning Institutions
Columbia University Libraries