Research Catalog
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
- Title
- Brand constructs : the complementarity of consumer associative networks and multidimensional scaling / Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder.
- Author
- Henderson, Geraldine R. (Geraldine Rosa), 1963-
- Publication
- Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.98/128-130 | Off-site |
Holdings
Details
- Additional Authors
- Description
- 55 pages : illustrations; 28 cm.
- Series Statement
- Report ; no. 98-128
- Uniform Title
- Report (Marketing Science Institute) ; no. 98-128.
- Subjects
- Note
- "Working paper."
- "December 1998."
- Bibliography (note)
- Includes bibliographical references (p. 51-55).
- OCLC
- ocm41022432
- Owning Institutions
- Columbia University Libraries