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Infinite loop : how the world's most insanely great computer company went insane

Title: Infinite loop : how the world's most insanely great computer company went insane / Michael S. Malone.
Author: Malone, Michael S. (Michael Shawn), 1954-
Publication: New York, NY : Currency/Doubleday, 1999.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HD9696.C64 A8657 1999	Off-site

Description

viii, 597 pages; 24 cm

Summary

The inside story of how one of America's most beloved companies - Apple Computer - took off like a high-tech rocket-only to come crashing to Earth twenty years later.
How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought.
In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long.
Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.

Subjects

Bibliography (note)

ISBN

0385486847

LCCN

98019288

OCLC

Owning Institutions

Columbia University Libraries