Research Catalog
Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
- Title
- Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
- Author
- Percy, Larry.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5821 .P43 | Off-site |
Details
- Additional Authors
- Rossiter, John R.,
- Description
- vii, 301 p. : ill.; 24 cm.
- Subjects
- ISBN
- 0030559065 :
- LCCN
- 79025228
- Owning Institutions
- Columbia University Libraries