Research Catalog

Transaction decoupling : the effects of price bundling on the decision to consume

Title
Transaction decoupling : the effects of price bundling on the decision to consume / Dilip Soman, John T. Gourville.
Author
Soman, Dilip.
Publication
Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.

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TextRequest in advance HF5415 .M31 no.98/131-133Off-site

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Details

Additional Authors
Gourville, John T. (John Timothy)
Description
36 pages : illustrations; 28 cm.
Series Statement
Report ; no. 98-131
Uniform Title
Report (Marketing Science Institute) ; no. 98-131.
Subject
  • Pricing > Psychological aspects
  • Consumer behavior
  • Service industries > Psychological aspects
  • Service industries > Marketing
Note
  • "Working paper."
  • "December 1998."
Bibliography (note)
  • Includes bibliographical references (p. 35-36).
OCLC
ocm41324285
Owning Institutions
Columbia University Libraries