Research Catalog

Title

The polar bear strategy : reflections on risk in modern life / John F. Ross.

Author

Ross, John F.

Publication

Reading, Mass. : Perseus Books, [1999], ©1999.

Items in the Library & Off-site

Details

Description

xii, 196 pages; 25 cm

Summary

• "In this entertaining and enlightening look at risk in the modern age, author John F. Ross argues that the burgeoning science of risk assessment has given us powerful new tools for coping in a complex world, if only we could speak the language. Ross examines the building blocks of this new language and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk.".
• "The Polar Bear Strategy is a primer for living safely in the twenty-first century, because it gives us concrete steps for effectively managing risk, fighting fear and confusion, and regaining control over our lives."--BOOK JACKET.

Subject

• Risk assessment
• Risk

Bibliography (note)

• Includes bibliographical references (p. 177-186) and index.

Contents

Preface: The Polar Bear Strategy -- 1. Maestros of Risk We're Not -- 2. An Eccentric French Monk Launches a Revolution -- 3. Even Lying in Bed Is Risky -- 4. Risk Management's Orwellian Side -- 5. Polar Bear Follies, or How Unconscious Risk Rules Cause Trouble -- 6. I'm Risk Prone, You're Risk Averse -- 7. War on the Soma -- 8. Where Do We Draw the Line? -- 9. The Myth of Zero Risk -- 10. Our New Role as Risk Managers.

ISBN

0738201170

LCCN

98083196

OCLC

41237047

Owning Institutions

Columbia University Libraries