Research Catalog

Title

The Black enterprise guide to starting your own business / by Wendy Beech.

Author

Harris, Wendy (Wendy Beech)

Publication

New York ; Chichester, UK : John Wiley, 1999.

Items in the Library & Off-site

Holdings

Details

Description

xi, 465 pages; 26 cm.

Summary

• "Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence.
• Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners."--BOOK JACKET.

Series Statement

Black enterprise series

Uniform Title

Black enterprise series.

Subjects

• Business enterprises, Black
• New business enterprises

Bibliography (note)

• Includes bibliographical references and index.

Contents

Ch. 1. Being Your Own Boss: Are You Ready? -- Ch. 2. Birthing Your Business Idea -- Ch. 3. Market Research 101 -- Ch. 4. Choosing a Business Form -- Ch. 5. Location, Location, Location -- Ch. 6. Insurance and Licenses -- Ch. 7. Creating a Winning Business Plan -- Ch. 8. Financing Your Start-Up -- Ch. 9. Advertising Your Business -- Ch. 10. Cyberpreneur -- Ch. 11. Pricing Your Product or Service -- Ch. 12. Bookkeeping for Your Business -- Ch. 13. The Tax Man Cometh -- Ch. 14. Buying a Business -- Ch. 15. Franchising.

ISBN

047132454X (pbk. : alk. paper)

LCCN

98055275

OCLC

• 40545431
• ocm40545431

Owning Institutions

Columbia University Libraries