Research Catalog

Customer capitalism : the new business model for increasing returns by becoming the customer choice

Title
Customer capitalism : the new business model for increasing returns by becoming the customer choice / Sandra Vandermerwe.
Author
Vandermerwe, Sandra.
Publication
London ; Naperville, Ill. : Nicholas Brealey Publishing, 1999.

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TextRequest in advance HF5415.5 .V357 1999Off-site

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Details

Description
xvi, 296 pages : illustrations; 24 cm
Subject
  • Customer services
  • Target marketing
  • Capitalism
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
1857882415
LCCN
98056043
OCLC
  • 504549578
  • ocn504549578
Owning Institutions
Columbia University Libraries