Research Catalog

Readings in survey research / edited by Robert Ferber.

Title
Readings in survey research / edited by Robert Ferber.
Publication
Chicago : American Marketing Association, c1978.

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Details

Additional Authors
  • American Marketing Association.
  • Ferber, Robert, 1922-
Description
x, 604 p. : ill.; 23 cm.
Subjects
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 579-602.
ISBN
0877571139
LCCN
78014428
Owning Institutions
Columbia University Libraries