Research Catalog
The primacy of the idea itself as a predictor of new product success
- Title
- The primacy of the idea itself as a predictor of new product success / Jacob Goldenberg, Donald R. Lehmann, David Mazursky.
- Author
- Goldenberg, Jacob.
- Publication
- Cambridge, Mass. : Marketing Science Institute, 1999.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.99/108-11 | Off-site |
Holdings
Details
- Additional Authors
- Description
- 30 pages; 28 cm.
- Series Statement
- Report ; no. 99-110
- Uniform Title
- Report (Marketing Science Institute) ; no. 99-110.
- Subjects
- Note
- "Working paper."
- Bibliography (note)
- Includes bibliographical references (p. 27-30)
- OCLC
- ocm42584871
- Owning Institutions
- Columbia University Libraries