Research Catalog
The Internet age of competitive intelligence
- Title
- The Internet age of competitive intelligence / John J. McGonagle and Carolyn M. Vella.
- Author
- McGonagle, John J.
- Publication
- Westport, Conn. : Quorum, 1999.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HD38.7 .M387 1999 | Off-site |
Holdings
Details
- Additional Authors
- Vella, Carolyn M.
- Description
- x, 224 pages; 24 cm
- Summary
- "Combining a scholarly approach with hands-on advice, McGonagle and Vella, have written the first work to guide CI professionals through the emerging literature of their field. Their book explores the major body of work from the Society of Competitive Intelligence Professionals, now that more businesses worldwide are using CI and either writing about their experiences with it, or joining in new benchmarking studies.
- The result is the latest information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [219]-220) and index.
- Contents
- 1. What Has Happened to Competitive Intelligence? A New Era of Business Research - Thirteen Years After -- 2. Who Is Using Competitive Intelligence? Where Is Competitive Intelligence Now? -- 3. The CI Process and Its Problems -- 4. Needs Determination for CI Research and Analysis -- 5. Collection Issues: Research Strategies and Techniques -- 6. The Rise in the Importance of Secondary Sources -- 7. Using Online Databases -- 8. How to Use the Internet -- 9. Effective CI Techniques to Supplement Secondary Research -- 10. Analysis -- 11. Presentation and Dissemination -- 12. Legal and Ethical Issues -- 13. Securing and Protecting Competitively Sensitive Information -- 14. Management Issues -- 15. Operational Issues -- Appendix. Using a Competitor Analysis Checklist.
- ISBN
- 1567202047 (alk. paper)
- LCCN
- 98027835
- OCLC
- ocm39442539
- Owning Institutions
- Columbia University Libraries