Research Catalog

The Internet age of competitive intelligence

Title
The Internet age of competitive intelligence / John J. McGonagle and Carolyn M. Vella.
Author
McGonagle, John J.
Publication
Westport, Conn. : Quorum, 1999.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HD38.7 .M387 1999Off-site

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Details

Additional Authors
Vella, Carolyn M.
Description
x, 224 pages; 24 cm
Summary
  • "Combining a scholarly approach with hands-on advice, McGonagle and Vella, have written the first work to guide CI professionals through the emerging literature of their field. Their book explores the major body of work from the Society of Competitive Intelligence Professionals, now that more businesses worldwide are using CI and either writing about their experiences with it, or joining in new benchmarking studies.
  • The result is the latest information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better."--BOOK JACKET.
Subject
  • Business intelligence > Computer network resources
  • Competition > Computer network resources
  • Electronic information resource searching
  • Database searching
Bibliography (note)
  • Includes bibliographical references (p. [219]-220) and index.
Contents
1. What Has Happened to Competitive Intelligence? A New Era of Business Research - Thirteen Years After -- 2. Who Is Using Competitive Intelligence? Where Is Competitive Intelligence Now? -- 3. The CI Process and Its Problems -- 4. Needs Determination for CI Research and Analysis -- 5. Collection Issues: Research Strategies and Techniques -- 6. The Rise in the Importance of Secondary Sources -- 7. Using Online Databases -- 8. How to Use the Internet -- 9. Effective CI Techniques to Supplement Secondary Research -- 10. Analysis -- 11. Presentation and Dissemination -- 12. Legal and Ethical Issues -- 13. Securing and Protecting Competitively Sensitive Information -- 14. Management Issues -- 15. Operational Issues -- Appendix. Using a Competitor Analysis Checklist.
ISBN
1567202047 (alk. paper)
LCCN
98027835
OCLC
ocm39442539
Owning Institutions
Columbia University Libraries