Research Catalog

The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.

Title: The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.
Author: Day, George S.

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Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HF5415.13 .D367 1999	Off-site

Details

Description

xii, 285 p. : ill.; 25 cm.

Summary

"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.

Subjects

ISBN

0684864673

LCCN

99016155

Owning Institutions

Columbia University Libraries