Research Catalog
Global marketing management
- Title
- Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
- Author
- Kotabe, Masaaki.
- Publication
- New York : J. Wiley, [1998], ©1998.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF1416 .K68 1998b | Off-site |
Holdings
Details
- Additional Authors
- Helsen, Kristiaan.
- Description
- xxi, 24, 711 pages : illustrations, color maps; 26 cm
- Alternative Title
- Global marketing management, update 2000
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Contents
- Update 2000 -- Pt. 1. Globalization. 1. Globalization Imperative -- Pt. 2. Global Marketing Environment. 2. Global Economic Environment. 3. Financial Environment. 4. Global Cultural Environment. 5. Political and Legal Environment -- Pt. 3. Development of Competitive Strategy. 6. Global Marketing Research. 7. Global Segmentation and Positioning. 8. Global Competitive Analysis. 9. Global Market Entry Strategies. 10. Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces -- Pt. 4. Global Marketing Strategy Development. 11. Global Product Policy Decisions I: Developing New Products for Global Markets. 12. Global Product Policy Decisions II: Marketing Products and Services. 13. Global Pricing. 14. Communicating with the World Consumer. 15. Sales Management. 16. Global Logistics and Distribution. 17. Export and Import Management -- Pt. 5. Managing Global Operations. 18. Organizing Global Marketing Efforts.
- ISBN
- 0471353906
- LCCN
- 99236705
- OCLC
- ocm42462724
- Owning Institutions
- Columbia University Libraries