Research Catalog

From worst to first : behind the scenes of Continental's remarkable comeback

Title: From worst to first : behind the scenes of Continental's remarkable comeback / Gordon Bethune with Scott Huler.
Author: Bethune, Gordon.
Publication: New York : Wiley, [1998], ©1998.

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Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HE9803.C65 B48 1998	Off-site

Additional Authors

Huler, Scott.

Description

x, 294 pages; 23 cm

Summary

"In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back his company's long-lost customer base.
In reading it, business readers will learn valuable lessons on leadership, employee empowerment, teamwork, and strategy that can be applied to just about any type of business organization."--BOOK JACKET.

Subjects

Note

ISBN

LCCN

98017733

OCLC

ocm38898105

Owning Institutions

Columbia University Libraries