Research Catalog
The ultimate book of business brands : insights from the world's 50 greatest brands
- Title
- The ultimate book of business brands : insights from the world's 50 greatest brands / Des Dearlove & Stuart Crainer.
- Author
- Dearlove, Des.
- Publication
- Dover, N.H. ; Oxford : Capstone, 1999.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD69.B7 D43 1999g | Off-site |
Holdings
Details
- Additional Authors
- Crainer, Stuart.
- Description
- xxxii, 231 pages; 24 cm
- Subjects
- Bibliography (note)
- Includes index.
- Contents
- American Express -- Apple -- Barbie -- Benetton -- Budweiser -- Coca-Cola -- Disney -- Federal Express -- The GAP -- General Electric -- Gillette -- Goodyear -- Guinness -- Häagen-Dazs -- Harley-Davidson -- Harvard Business School -- Heineken -- Heinz -- Hertz Car-Hire -- Hewlett-Packard -- Holiday Inn -- Hoover -- IBM -- Ikea -- Intel -- Kellogg's -- Kodak --Lego -- Levi-Strauss -- Marlboro -- Mars -- McDonald's -- McKinsey & Co. -- Mercedes-Benz -- Microsoft -- Nescafé -- Nike -- Red Cross -- Reuters -- Rolls-Royce -- Sears, Roebuck -- Sony -- Starbucks -- Swatch -- Toyota -- Virgin -- Wal-Mart -- Wrigley's -- Xerox -- Yamaha.
- ISBN
- 1841120162
- OCLC
- 59421383
- ocm59421383
- Owning Institutions
- Columbia University Libraries