Research Catalog

Title

Marketing issues in transitional economies / edited by Rajeev Batra.

Publication

Boston : Kluwer Academic Publishers, [1999], ©1999.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Batra, Rajeev.
• William Davidson Institute.

Description

ix, 287 pages; 25 cm.

Summary

• "This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea.".
• "Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, this book is a unique collection of cutting edge scholarship on the various aspects of marketing in transitional economies.
• It will prove valuable reading to academics, policymakers, and international business strategists."--BOOK JACKET.

Series Statement

The William Davidson Institute series on transitional and emerging economies

Uniform Title

William Davidson Institute series on transitional and emerging economies.

Subjects

• Marketing > Developing countries > Congresses
• Developing countries > Economic conditions > Congresses
• Mixed economy > Developing countries > Congresses

Note

• "Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute"--P. 4 of cover.

Contents

• 1. Marketing Issues and Challenges in Transitional Economies / Rajeev Batra -- The Changing Consumer. 2. Leaping Luxuries and Transitional Consumers / Russell W. Belk. 3. Resolving Consumption Disagreements in Mainland Chinese Families: An Inter-Generational Comparison / David K. Tse, Leo Y. Sin and Oliver H. Yau / [et al.]. 4. Consumer Segmentation in China / Bernd H. Schmitt. 5. Value Priorities and Consumer Behavior in a Transitional Economy / Steven M. Burgess and Jan-Benedict E. M. Steenkamp -- Market Orientation in Firms. 6. An Examination of the Dimensions of Market Orientation in the Polish Retail Sector / Patricia Huddleston and Linda Good. 7. Reliability in Measuring Market Orientation and Financial Performance in Transition Economies / Rohit Deshpande and John U. Farley. 8. The Prospects of Becoming Market Oriented: Evidence from the Czech Republic / Ronald Savitt -- Distribution. 9. Towards a New Distribution Pattern: The Case of Romania / Carmen Balan.
• 10. Factors Relating to Supply Stability and the Reduction of Opportunism in Hungarian Marketing Channels / Debra J. Dahab and James W. Gentry. 11. Product Distribution Choices in China: A Transaction Cost Perspective / Louisa Ha, Mrinal Ghosh and Rajeev Batra / [et al.] -- Strategy and Tactics. 12. A Comparative Study of Distribution and Promotion Strategies Used by Multinational Versus Local Companies in Romania / Lalita A. Manrai, Ajay K. Manrai and Dana-Nicoleta Lascu. 13. Do Timing and Modes of Entry in China Matter to Market Share Position and Profitability? / Yigang Pan and Xiaolian Li. 14. Defending Turf: Marketing Strategies for Emerging Market Companies / Niraj Dawar and J. Ramachandran. 15. Branding Challenges for Transitional Economy Firms in Local Markets / Erich A. Joachimsthaler, Jordi Garolera and Dana Pillsbury. 16. Brand-Building Challenges in Overseas Markets for Korean Companies / Rajeev Batra and Youjae Yi.

ISBN

0792384989

LCCN

99035795

OCLC

• 41531915
• ocm41531915

Owning Institutions

Columbia University Libraries