Research Catalog
The complete guide to publicity : maximize visibility for your product, service, or organization
- Title
- The complete guide to publicity : maximize visibility for your product, service, or organization / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Lincolnwood, Ill. : NTC Business Books, [1999], ©1999.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HM263 .M2743 1999 | Off-site |
Holdings
Details
- Description
- xi, 239 pages : illustrations; 24 cm
- Summary
- "The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities."--BOOK JACKET.
- Subject
- Publicity
- Bibliography (note)
- Includes bibliographical references (p. 229) and index.
- Contents
- Ch. 1. Publicity: Definitions and Distinctions -- Ch. 2. Form and Substance -- Ch. 3. Different Strokes: Understanding Media -- Ch. 4. Creating Opportunities -- Ch. 5. Great Expectations -- Ch. 6. Notes from the Field -- Ch. 7. A Crash Course in Publicity.
- ISBN
- 0844200905 (cloth)
- 0844200913 (pbk.)
- LCCN
- 98039670
- OCLC
- ocm39677996
- Owning Institutions
- Columbia University Libraries