Research Catalog

The ABC's of IMC : Building blocks for integrated marketing communications

Title
The ABC's of IMC : Building blocks for integrated marketing communications / editors, Anders Grönstedt and Lisa Syracuse.
Publication
New York, NY : The Advertising Research Foundation, [1998], ©1998.

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TextRequest in advance HF5415.123 .A23 1998gOff-site

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Details

Additional Authors
  • Grönstedt, Anders.
  • Advertising Research Foundation.
Description
382 pages : illustrations; 28 cm.
Series Statement
Research reference on
Uniform Title
Research reference on...
Alternative Title
  • Research reference on The ABC's of IMC
  • Building blocks for integrated marketing communications
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 363-382)
OCLC
ocm41639219
Owning Institutions
Columbia University Libraries