Research Catalog

But which half is working? - : the ARF Return on Marketing Investment Workshop.

Title
But which half is working? - : the ARF Return on Marketing Investment Workshop.
Author
Advertising Research Foundation Key Issues Workshop (1997 : New York, N.Y.)
Publication
New York : Advertising Research Foundation, [1997], ©1997.

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Holdings

Details

Additional Authors
Advertising Research Foundation.
Description
1 volume
Subject
  • Advertising > Congresses
  • Rate of return
  • Marketing research > Congresses
  • Advertising > Research > Congresses
  • Market segmentation
  • Consumer behavior
Note
  • Workshop held June 17-18, 1997.
OCLC
ocm38871835
Owning Institutions
Columbia University Libraries