Research Catalog

The experts report on marketing research : online research, consumer insights & qualitative research, return on marketing investment, brand equity & advertising research : an ARF week of workshops event, October '99, New York City.

Title
The experts report on marketing research : online research, consumer insights & qualitative research, return on marketing investment, brand equity & advertising research : an ARF week of workshops event, October '99, New York City.
Publication
New York, NY : Advertising Research Foundation, [1999], ©1999.

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Details

Additional Authors
Advertising Research Foundation.
Description
196 pages : illustrations; 28 cm
Subject
  • Marketing research > Congresses
  • Advertising > Research > Congresses
OCLC
  • 44132462
  • ocm44132462
Owning Institutions
Columbia University Libraries