Research Catalog

ARF's Interactive Media Research Summit III : July 22-23, 1997, New York

Title
ARF's Interactive Media Research Summit III : July 22-23, 1997, New York / [summit co-chairs, Rande Price, Buddy Tucker].
Author
ARF Interactive Media Research Summit (3rd : 1997 : New York, N.Y.)
Publication
New York, NY : Advertising Research Foundation, [1998], ©1998.

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Details

Additional Authors
  • Price, Rande.
  • Tucker, Buddy.
  • Advertising Research Foundation.
Description
75 pages : illustrations; 28 cm
Alternative Title
Understanding the medium and its measurement
Subject
  • Internet advertising > Congresses
  • Internet marketing > Congresses
  • World Wide Web > Economic aspects > Congresses
Note
  • "The experts report on--"--Cover.
Bibliography (note)
  • Includes bibliographical references.
OCLC
ocm44906635
Owning Institutions
Columbia University Libraries