Research Catalog

Planning in marketing ; a selected bibliography.

Title
Planning in marketing ; a selected bibliography.
Author
Massy, William F.
Publication
Cambridge, Mass. : M.I.T. Press, [1962]

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Details

Description
viii, 56 pages; 23 cm
Subjects
LCCN
62005762
OCLC
ocm00580694
Owning Institutions
Columbia University Libraries